.At the launch of Astrid Andersen's brand-new line Stel, a presentation held outdoors on a boat dock, The Street's 2002 song "Transform the Page" was actually blowing up out of the sound system. It was a star-aligned, emblematic second, since the London-trained developer is beginning a brand-new chapter in her style lifestyle, this time around focusing the work around herself.Andersen's a lot appreciated name menswear brand name was actually centered, vibrant, as well as streetwise. With Stel, she discussed in a pre-show meeting, "I need to rest conveniently at the facility of it perhaps much more this time because now it is actually a females's wear brand name, as well as it is really extra concerning me and also my private endorsements." Stel additionally mirrors Andersen's progression as an individual. After ceasing her line, the professional moved back home to Jutland in the North of Denmark and possessed 2 children. She's not the individual she was actually back then.Shifting gears in vogue is challenging to perform. Brands seem to handle lives of their personal, and it's effortless to be pigeon-holed. Stel drop a few of style's conventions. The label will certainly reveal in-season, so what appears will be actually readily available for purchase. Together, seasonality is actually less important in the Stel formula than relevance. Assortments will definitely be identified by amount (01, 02, as well as 03 were actually shown in Copenhagen), the idea being actually that you can come together pieces all over "seasons" both in your wardrobe and on the selling flooring. Andersen finds no necessity for a garment to become left even if the schedule pages flip. "The direct translation of stel is body," she claimed, however it [refers additional to] a fundamental framework in a sort of industrial technique it [likewise explains] a set of collectibles-- when you discuss a tea set, you would name it a stel. For me, that was rather an appealing starting point in terms of the suggestion of producing both collectibles, but additionally one thing that is actually a brand-new foundation." Having versions posture on scaffold was arbitrary as it suggests a number of allegories. There's building and construction, which relates to building a brand-new brand name, and the idea of help connects to her opinion that outfits should help you. Stel is, fundamentally, a type of modular offering, but none with the angularity of something like Legos or even piled Mu00e6rsk shipping compartments. Movement, agency, and permission become part of Andersen's planning. "When I speak about the company, I possess this tagline: tailoring that you may skate in, denim you can easily dance in, shirting you can journey in." Independence, pleasure, movement.